ECCO HOLLYWOOD; INDUSTRY FLOP OR SIGN OF THE TIMES

In the midst of an economic crisis, yet another Hollywood hang has emerged. Ecco Hollywood, Hollywoods first and only eco-friendly night life establishment, ran by promoter Danny B and partners.

Ecco Ultra lounge, formally known as flopped A-list club Takio, has re emerged as an pseudo celebutant hot spot.

Ecco is outfitted with state of the art LED lighting., and eco friendly material throughout. The parking is also free, if you own an energy efficient car. See prius.

At the cusp of the cahuenga corridor, Ecco ultra lounge seem's like a promising bet, but will its eco-friendly concept, have tree hugging hipsters begging for more?

With the proper theme, proper owners, and proper location, does this equal Hollywood nightlife success?

We think not. With all fundamental elements 'thought' to be in place, the timing is just off.

While we all think an eco-friendly establishment is groundbreaking, in the numbers game, it falls way short of what it could be. Change is great and all, with new President-elect Obama ready to make his own changes in the white house, ecco fares far below industry expectations.

The whole project seems rushed, and the timming is off. While the venue is aesthetically up to par, the enviorment just isn't. (No pun intended). Here's why.

With maga clubs, and mega Hospitality brand SBE, with the market pretty much by the balls, the industry just isn't ready for a club that's outfitted for tree-hugging hippies, who care about the enviorment. While it seems like the right thing to do, it's just something we can't do.

"It's a bit of a catch-22", says 23 year old Sarah, who is a philanthropy major at USC. "At the end off the day its just another club. It will minimize our carbon footprint, and parking Is free for those with hybrids, but how many off us actually own a hybrid?. The concept is different, but it doesn't necessarily facilitate a green lifestyle. It seems like a venture that's not well put together in the sense that it doesn't truly follow the 'green way'." Says the 23 year-old grad student.

It's just a club, with a label on it, will the establishment help to forward the green lifestyle that its promoting?

Or is it just another cash guzzler, with pricey drinks, and a premature concept.

What do you think?

Let us know, by emailing comments, and or concerns to the editor.

Or get on the guestlist, and chexk out the place for yourself.

This is the first time we ever cared about aour enviorment, and its not in a good way.